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Inspired by the concept of challenging the stereotypes associated with ageing, specialist communication business Evergreen Advertising and Marketing developed Evergreen Faces for the public to positively address the way older people are portrayed in society, and in particular, the media.

Evergreen Advertising and Marketing specialises in the 50+ audience and disagrees with the mistaken perception of the 'mature' population amongst the media and general public. "We were inspired by the concept of challenging the stereotypes associated with ageing", says Gill Walker of Evergreen Advertising and Marketing. "Evergreen Faces provided the opportunity for people in the community to proactively address these attitudes and perceptions by promoting positive ageing through their cameras".

If you would like to know more about Evergreen Advertising and Marketing visit www.evergreenam.com.au

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